Nike buys virtual sneaker maker RTFKT in metaverse push
"This acquisition is another step that accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture," Nike CEO John Donahoe said. In December last year Nike Inc had bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing "metaverse". Nike has already opened "Nikeland", a virtual showroom on gaming platfor