On Janury 25th Moncler launched its second “Moncler Born To Protect” collection reflecting the brand’s dedication to protecting the planet and creating a better future for all.Made of a variety of lower impact materials, this year the collection extends beyond jackets to incorporate a full range of ready-to-wear garments and accessories for men, women and children.Materials used for fabrics and other components include recycled nylon and polyester, organic cotton, and other materials such as wool and down sourced according to specific sustainability standards.The use of lower impact materials is also extended to all Moncler’s product packaging: shopping bags and gift boxes are made of a mix of recycled paper and paper sourced from responsibly managed forests, while handles are made of organic cotton. Garment covers are made from recycled plastic bottles.
At Moncler what started as a clear mission to protect from the cold has evolved to a commitment to protect people and the planet, while acknowledging the monumental task that lies ahead. As stated in the new campaign “We used to climb mountains. Now we must move them”.To accompany the new collection, a visual campaign and short film merge ‘recycled’ archival footage and stunning alpine images in an homage to Moncler’s mountain DNA and commitment to our shared future. The collection’s manifesto is stamped on campaign imagery: “Moncler Born To Protect. Our promise to tomorrow starts today, with a clear commitment to create a better future and protect people and the planet.”
Moncler further announces that it will phase out the use of fur in all its collections. The company will stop sourcing fur this year and the last collection to feature fur will be Fall/Winter 2023. This decision is consistent with Moncler’s ongoing commitment to responsible business practices and builds on the brand’s constructive and long-term engagement with the Italian animal rights organization LAV as a representative of the Fur Free Alliance.