Bally appoints Rhuigi Villaseñor as its new Creative Director.
Nicolas Girotto, CEO of Bally, with over 20 years of industry experience in fashion and retail, as well as stints in Zurich-based leading travel retailer The Nuance Group and Italian fast fashion retailer Conbipel, Girotto has brought to Bally a distinct set of skills and insights. He won the Executive Award Lugano “A Special Edition” 2021 for his virtuous behavior as a leader.
In January Mr Girotto announced the appointment of Rhuigi Villaseñor as Creative Director.
With a thriving business that includes ready-to-wear and accessories coveted by celebrities around the world, Villaseñor's reach extends to a broad and diverse audience, amplified also through his lifestyle partnerships including homeware and automotive. Associated with his unique reinterpretation of the modern wardrobe, Villaseñor references American iconography with nostalgic reflections recalling his childhood observing an aspirational culture through a foreign lens, a visual narrative combining luxury techniques with streetwear elements. Villaseñor will be based between Los Angeles and Switzerland.
Nicolas Girotto, CEO of Bally, said: "Over the past three years, we have redefined our positioning, successfully consolidating the brand across product offering and customer touchpoints. This strong foundation, rooted in an embrace of our Swiss identity, enables us to progress on our ambitions. In this transformative moment, and having found the right champion in Rhuigi, we are ready to move Bally to the next level. I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally's core values. Having acutely followed Rhuigi's ascent I am excited by how his natural creativity and energetic spirit have made him one of the industry's greatest idea generators and community builders. Rhuigi's deep understanding of Bally's history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future."
Rhuigi Villaseñor said: “I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment. Nicolas [Girotto] and I connected on our shared vision, and it is with immense honor that I accept this challenge. I look forward to invigorating and modernizing the brand while respecting its longstanding tradition, sharing its story further with a wider community."
As the new Creative Director, Villaseñor will oversee the artistic direction across the brand. His first collection for Bally will debut for the Spring/Summer 2023 season.